You are expanding in Europe and need to act quickly to generate qualified leads for your market. Setting up your internal and field sales agents with a solid pipeline of potential technology buyers is the foundation of a good build and a step towards ROI, whether your company is a startup or a growing enterprise.

Modern marketing strategies evolve at a rapid pace and the techniques of different types of marketing sometimes get lost in the shuffle. Lead generation and direct marketing services are two different terms, although in some ways we tend to use them interchangeably.

What we need to agree on is that both strategies fall under the same category, and both need to be used to build an effective campaign that delivers good results. Generating business is not as simple a game as it used to be. What used to be knocking on someone’s door or making a phone call or two now results in an average of 12 direct and indirect touch points. Instead of a single “sales” role, business development has become a mix of three roles primarily: Lead Generation, Marketing and Sales.

A good lead generation team will engage customers in your industry by reviewing data, defining leads, and compiling a pipeline.

To do this, they will use a variety of analytical and communication techniques. The definition of a lead is: any person who expresses an interest in your goods or services, and who has been introduced to your device through lead generation – whether it’s a well-written blog post, a social media post, a live event where they collected your contact information, or Google drove them to you.

Let’s look at these lead generation strategies: Content Marketing:

Blog posts, informative industry articles intent data: not only lead qualification, but also industry trends. A lead gen team will track industry words on traditional and social media to develop highly relevant outreach.

Social Media: Facebook company pages, LinkedIn posts, Instagram photos, direct messages, Twitter. This can be free or you can do successful paid marketing on social media to promote individual posts or simply drive traffic to your website. Retargeting campaigns specifically target people who have visited your website but have not yet converted to inbound leads.

Live Events, Webinars: There weren’t many live in-person events during the pandemic, but most were seamlessly transitioned to online events and webinars – which may not be as personal, but exponentially place more leads at the top of your funnel. Not only is this a chance for you to be seen as a thought leader, but you also have the opportunity to network with influential names in the industry, identify big clients as well as the competition. This can lead to many touch points, phone calls and in-person meetings for your sales team.

Lead generation will act administratively to maintain your ratings and reviews by retaining and nurturing them as much as possible.

Email campaigns: These are useful for reminding customers about new products or services and, when done right, can set the tone for your business. It can be difficult to capture and keep the attention of busy professionals, so it’s essential to make sure the emails you send stand out from all the others in their inboxes, and an experienced lead generation service will do this seamlessly.

Outsourcing lead generation and direct marketing services in Europe offers flexibility, low risk, efficiency and close collaboration to achieve your goals and targets, starting with these two aspects of your marketing strategy and ending with closed achieve your goals and targets, starting with these two aspects of your marketing strategy and ending with closing deals.